Semantics play a role in the promises a skincare product makes, but so does the FDA, which regulates the health and safety of cosmetics, and the Federal Trade Commission, which protects consumers from false or misleading product advertising, so words are chosen very carefully.
For example, while a product can’t outright claim to repair anything, it can claim to reduce the appearance of wrinkle, acne or age spots.
To up the appeal and perceived effectiveness of a product, companies can also make claims that are attributed to an expert evaluator’s judgment (such as a an aesthetician or a dermatologist) or test panelists who, after using the product for a specified period of time, make observations and report on their experiences.
Ultimately, it’s up to you if you feel a product works well for your unique skin.
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