What To Expect From Serums

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Lightweight and similar in texture to a gel or oil, serums can tackle just about any beauty concern. They act as a vehicle for delivering antioxidants, peptides, vitamins, and other anti-aging ingredients into the skin.

Serums are looser than a cream or ointment, which allows them to absorb more quickly and efficiently. Some of the most commonly used ingredients in serums can be found in other formats, but if the molecules are not small enough, they won’t be able to penetrate deep within in the skin.

Here are some of the more potent ingredients found in many serum formulations.

Because of their efficient delivery system, serums can infuse the skin with antioxidants. Coenzyme Q10 is one that works very well in serums, for example.

Vitamins A, C and E show up in many serums, mainly for their antioxidant properties. Look for them in formulas targeting aging.

You can expect to find natural skin brighteners like willow bark and rose extracts in serums that address dull-looking skin.

In addition to hydrating, hyaluronic acid allows serums to penetrate deeper and stimulate new cell growth.

Since both are water-soluble and revered for their ability to ward off signs of aging, they can be delivered more potently and effectively in liquid form.

AHAs like lactic and glycolic acid remove dead skin. (Keep in mind, however, that even in serums, acids can irritate the skin.)

Regardless of your age, you should be using a serum. Younger skin really benefits from their protective properties. Just remember that serums are only one piece of the puzzle. Anything lipophilic, like fats and oils, are better suited for delivery by a cream.

What’s your favorite serum? Let us know by sharing a comment below.

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