Just like there are very real reasons why a Zac Posen handbag costs hundreds more than one at Target, beauty companies peddling extremely expensive products can, in many cases, justify why they charge three or four digits. While a hefty price tag may not guarantee greater results, there are factors that contribute to the cost.
Here are a few:
- High concentrations: Many pricey products feature families of effective ingredients at maximum percentages.
- Manufacturing: Mass-produced products are made with automated, machine-based technique to reduce expenses, but many high-end products are very labor-intensive.
- Research: Expensive products are often the result of years of research funded by the cosmetic company.
- Exclusivity: Under normal circumstances, an ingredient supplier sells the same ingredient to a number of cosmetic companies. The companies behind these products often pay a premium for the exclusive rights to use them, on top of them already being expensive to begin with.
Find a Doctor
Find a NewBeauty "Top Beauty Doctor" Near you