What Makes A Product Pricey?

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What Makes A Product Pricey? featured image

Just like there are very real reasons why a Zac Posen handbag costs hundreds more than one at Target, beauty companies peddling extremely expensive products can, in many cases, justify why they charge three or four digits. While a hefty price tag may not guarantee greater results, there are factors that contribute to the cost.

Here are a few:

  • High concentrations: Many pricey products feature families of effective ingredients at maximum percentages.
  • Manufacturing: Mass-produced products are made with automated, machine-based technique to reduce expenses, but many high-end products are very labor-intensive.
  • Research: Expensive products are often the result of years of research funded by the cosmetic company.
  • Exclusivity: Under normal circumstances, an ingredient supplier sells the same ingredient to a number of cosmetic companies. The companies behind these products often pay a premium for the exclusive rights to use them, on top of them already being expensive to begin with.

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