This Might Be the Coolest Beauty Concept We’ve Ever Heard of at a Grocery Store

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Regional supermarket chain Wegmans is a VERY popular shopping spot for those lucky enough to live near one. Now, the brand is getting into the beauty business—in a completely unique way.

The Pittsford, NY, location just launched a “beauty bar”—an “exclusive experience” that includes a full-time aesthetician and cosmetologist on hand to answer every and all questions about skin care, hair care and makeup purchases.

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“We want to answer questions our guests may have just as our chefs do,” Emily Staryszak, aesthetician at Wegmans, told Democrat & Chronicle.

For now, this location is the only one that houses the bar; Wegmans currently carries various drugstore brands and puts a strong emphasis on wellness.

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