You can bet that my ears perked up when I heard the claims from It Factor’s Quick Blowdry Shampoos and Conditioners ($22.50 each). Anytime there’s a promise to get out the door quicker with a gorgeous mane, I’m in. So I snatched up the bright pink bottles formulated for fine hair (there are options for medium to coarse hair, too).
Created by Mark Stiller, former co-owner of Sexy Hair, because he wanted a way for his wife to get ready faster. So he teamed up with scientists and found a formula that actually speeds up the process of water evaporation in the hair shaft.
The texture of the shampoo is different than any other I’ve tried. It is more gelatinous, and while it doesn’t get as sudsy as others, I can relax knowing it’s a gentle cleanser free of sulfates, parabens, sodium chloride and alcohol.
Because my mornings start with a shower, followed by breakfast and lunch making, along with child wrangling before I get back to the daily beautification process (as I like to call it), I was stunned to sit at my vanity and see that my hair was, indeed, nearly dry before I even picked up the hairdryer. This was a significant difference than usual (my hairdresser complains about my drying time, too); it was also promising. Grabbing the hairdryer at this point was a joy as my hair quickly dried and laid smooth in no time.
You can only get It Factor from professional salons, but it’s definitely worth seeking out if your mornings are frantic like mine. Check here for a local salon where you can buy it.
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