Wash Away Frustrating Frizz

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Not long ago, Living Proof burst onto the beauty scene with their No Frizz styling products-recognizable by the word frizz with a line through it-and began changing the way humidity-harried hair behaves. And now, after months of white-knuckle anticipation, the brilliant brains behind the brand (one of which belongs to an MIT professor) have finally brought us a shampoo and conditioner to round out the climacteric collection.

Suitably and simply named shampoo and conditioner, these fresh-scented formulas keep with the line’s theme of fighting frizz with physics. As they respectively wash and hydrate, both employ the groundbreaking ingredient PolyfluoroEster, which blocks humidity and stops surface friction without any help from silicone or sulfates.

If you’re at all concerned about paying a total of $48 for your shampoo and conditioner duo, consider this: the revolutionary technology found in these formulas helps hair resist oil and grime, letting you go that much longer between washes. So it’s not just the ingredients that help stop frizz and damage-it’s also the fact that you’re not chronically cleansing.

We think spending a little more money is definitely worth dealing with a lot less mane madness!

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