Warp-Speed Whitening

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In our fast-paced world, taking 30 minutes twice a day for a week to whiten your teeth feels like an eternity. Proctor & Gamble agrees.

Starting in March, you won’t have to invest nearly as many minutes into at-home whitening, thanks to Crest Whitestrips Daily Multicare. These new strips are worn for a mere five minutes. At about $40 for 42 pouches, the price isn’t very different from what’s currently available. But instead of whitening your teeth over the course of your favorite sitcom, you can do it during a commercial break.

Featured on page 113 of the Summer-Fall 2007 issue of NewBeauty.

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