It might sound like an infomercial-worthy exercise machine from the 80s, but it’s actually nothing of the sort. The Philip Kingsley Elasticizer ($45) is something entirely different. It’s a pre-shampoo treatment for your hair that was first created specifically for Audrey Hepburn to help mend her tresses. Today, it’s Sienna Miller’s secret to soft, shiny and bouncy strands.
Philip Kingsley, the British hair and scalp expert, who works with celebrities, politicians and royalty alike, understands better than anyone the meaning of a “bad hair day,” after all he invented the term, or so he claims. That’s why Kingsley opened the first Philip Kingsley Trichological Clinic, which opened in London in 1960 with the mission to scientifically study healthy hair. Today, his clinics and hair-care products continue to impress.
Serving as a bit of a novelty-for most women the hair-care routine typically starts with shampoo-one of his most popular products, the Elasticizer, is applied before your shower. It contains oil and castor oil to lock in moisture, silicone to smooth and elastin to add strength and elasticity to dry, damaged or over-processed hair. Sienna applies it twice a week.
Would you try a pre-shampoo treatment or is your hair-care routine already too full with products?
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