It happened to me this weekend: I looked in the mirror and realized my hair part has gotten significantly wider. Maybe for you, it’s noticing your ponytail getting thinner and thinner. But, we’re not alone: 40 percent of Americans experience hair loss or thinning by the time they reach age 40. And while there are plenty of options lining store shelves that are designed to restore our once young, luscious locks, we may have been looking over one key ingredient that matters: vitamin C.
Vitabrid C¹², a Korean beauty leader, has launched what’s been called an “anti-aging potion for the scalp,” of which vitamin C is the main ingredient, and it’s delivering major results. The Hair Tonic ($80) includes a mixable vitamin C powder (it’s a brand-new form of the vitamin that’s created to sink into the scalp) and an OTC hair tonic to promote collagen production. The powder is poured into the tonic, then shaken, for the final hair-helping cocktail that should be sprayed onto the scalp twice a day.
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After applying the Hair Tonic to her scalp twice a day, this woman noticed significant results in just 90 days.
According to the brand, vitamin C is “the most definitive and safest substance for boosting collagen synthesis in the scalp” (decreased collagen levels lead to a lessening of stem cells in individual hair follicles), but the vitamin itself is usually unstable, making it nearly impossible to be delivered deep into the scalp with a typical topical product. However, the combination of the powder and hair tonic allows vitamin C to be delivered into the scalp for 12 continuous hours, resulting in fuller, thicker hair.
“Vitamin C is a terrific antioxidant that has the ability deliver significant anti-aging effects,” says West Palm Beach dermatologist Kenneth Beer, MD. “Because hair growth is a function of epidermal stem cells, the use of vitamin C may be able to trick the cells into behaving like they did when they were younger.” Not many topical hair products include the vitamin yet, but with results like these, it’s easy to predict that brands will soon follow suit.