Did Victoria’s Secret Just Knock Off Pat McGrath in a Big Way? You Be the Judge

By ·

Whether you realize it or not, product packaging plays a huge role in brand recognition and how quickly products fly off shelves, and the iconic, sequin-filled bag Pat McGrath Labs has come to be known for is no different. (Even if you were unsure of the brand behind them, the sparkly products have crossed your social media feeds at least once in the last year.) But this time, the glistening bags aren’t back on your screen because of a product launch—it’s because Victoria’s Secret’s new fragrance packaging looks way too familiar to McGrath’s.

As Nylon reports, Instagram account @diet_prada was the first to note how similar the two are—the only difference being the added ribbon attached to the top of Victoria’s Secret’s version. 

You May Also Like: Kylie Jenner Just Settled Her Infamous Lawsuit on Instagram

“In 2017, women are not shopping @victoriassecret the way they used to,” the caption reads, adding that the way to win women back is “DEFINITELY not by copying them.”

Neither the lingerie retailer or Mcgrath have officially commented on the matter—Mcgrath did comment “I LOVE UOOOO.” on the Instagram photo, though—the side-by-side photos make it hard to keep quiet. Stay tuned to NewBeauty for any updates.

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.