In exciting news we didn’t know we needed, Urban Decay just announced they’ve teamed up with The Prince Estate to release an exclusive cosmetics capsule and campaign, “Living Loud in Color.”
The partnership—we’re going to guess there’s some purple involved—will pay homage to the icon, with his muse and good friend, Damaris Lewis, serving as the face. According to the brand, the entire project was done in close collaboration with “key members of Prince’s creative camp” and will be available May 27.
“We couldn’t possibly imitate someone as legendary as Prince, and to compare him to a palette would diminish who he was,” said Wende Zomnir, founding partner of Urban Decay in a statement. “It’s easy to say why this collection makes sense on the surface—his makeup looks and our shared love of purple – but we did our best to embody his energy on a deeper level. We found his ethos of not asking permission to be who he was and owning it so boldly aligned with our values of breaking the mold and championing all forms of beauty.”
While we don’t know exactly what will be in the collection, the brand is encouraging fans to sign up here to see what’s in store.
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