Full skin care lines that can be mixed up and formulated based on your DNA; scanning devices that can deliver the absolute perfect makeup shade for your skin tone; nail polish manufacturers that create your unique color from a photo! In the world of beauty, customization is key and quickly expanding in—and into—every single category.
Except for one. You might use it on the regular, you’ve probably had yours for a while and it might never have even crossed your mind that the one you’re using might not be the best fit for you.
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It’s your eyelash curler; that classic tool that kind of has an always-similar shape and purpose.
In sort of a “why-didn’t-someone-think-of-this-sooner” launch, Tweezerman has put a genius spin on the standard, creating the Lash Logic Series ($22 each) that is designed to meet ALL eye shapes (and, of course, their corresponding lashes). Based on the idea that are eyes aren’t all alike, there’s the Promaster Lash Curler specifically for deep-set and almond-shaped eyes, and the Procurl version, made for more round-shaped eyes.
Both versions contour perfectly so no lash goes uncurled, none get “crimped” and your eye makeup game just looks like it got a serious new skill set.