Trend Alert: BB Goes Body

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Trend Alert: BB Goes Body featured image

We’ve all heard of the coveted BB cream—the quick, one-stop shop for coverage, moisture and protection—and whether it is for your face or your hair, these balms have quickly taken the beauty world by storm. Ever wish the same full-coverage, skin-improving formula of your favorite BB could be used for your body? Meet Jergens BB Body Perfecting Skin Cream ($13), the first BB cream designed for the body in the U.S.

This BB body cream harnesses the same functions as a facial BB cream and its ability to hydrate, prime, conceal and treat the skin, but unlike facial beauty balms that sit on the surface of your skin, this BB body cream is absorbed into the skin to deliver enriching and effective ingredients that work to transform it over time. This beauty cream is available in two sheer formulas—light and medium— that are both formulated to optimize their specific skin tones to create smooth, even and visibly firmed skin. Plus, it goes on sheer and dries quickly, so all anyone sees is immaculate looking skin.

Oh and it’s already popular! Having sold at select online retailers, consumers are doing whatever it takes to get their hands on this product—even bidding at twice the original retail value on eBay. Luckily, you can still get this best seller in-store at Target, CVS and Walgreens.

Want the same flawless looking skin from a BB cream with a hint of shimmer that also protects from UV rays? Try Missha Glam Silky Body Balm ($19) or Mèreadesso Beautiful Beauty Balm ($54) for a BB body cream that also functions as a hand and foot moisturizer.

Have you tried the BB body cream trend yet?

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