The procedures that help with stria are fractionated 1540 laser treatments every 3-4 weeks for 5-6 treatments. This really helps blur the edges of the scar and promote collagen synthesis. It also helps to diminish the redness from blood vessels, since it helps on 2 different areas, it is my favorite procedure for stretch marks. As far as creams go, don't believe the claims on the label. I like to put my patients on a tretinoin cream to help with stria. It needs to be a strength that does not cause too much irritation, this skin is fragile to start.