Toothpaste That Takes A Cue From Skincare

Part of Colgate’s new professionally inspired, high-performance collection, Daily Whitening offers all the tartar control and cavity prevention of a typical toothpaste, but it approaches whitening in an interesting new way.

Looking at the toothpaste on your toothbrush, you can easily spot the little specks: ProLuminex crystals. These tiny silica particles make a noticeable difference in stains in just a few weeks. Powerful enough to diminish surface discoloration without abrasively scratching up enamel, they buff teeth to a super-clean finish you can feel immediately.

It’s one of the more enjoyable whitening toothpastes we’ve used, thanks to a really tasty mint and just-right frothiness. But what keeps us spreading it on our bristles every day is our smiles’ increasing luminosity, which becomes more apparent with each use.