If there is one thing we know for sure about beauty junkies on the internet, it’s that we really love our magically inspired makeup. From rainbow highlighters to glow-in-the-dark hair, if it’s unique and whimsical, we eat it up. So it’s no surprise that the latest “it” product to gain traction on social media is Too Faced’s Unicorn Tears La Crème Lipstick ($22), an iridescent lippie that leans toward a cool lavender with a shimmery blue shine that has a holographic look when applied. It’s easy to see why all of a sudden this mystical little tube of lipstick is trending amongst beauty influencers.
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Although the pearlescent shade has been out for a full year, beauty lovers online have set their hearts on the magical shade and are scooping it up for their holiday looks. The recent rise in popularity has the shade flying into shopping carts on Too Faced’s site and Ulta (but it’s already sold out on Sephora and HSN). Grab yours fast before the internet’s insatiable thirst for all things makeup magic has them disappearing before your very eyes.