This Is the Top-Selling Mascara on the Planet

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The word “best” is subjective; the word “best” in beauty is almost a figment. Sure, some things are just better than others but, when it comes down to it, we all have different preferences, problems and—simply put—there’s just not a one-size-fits-all in any beauty category.

Or is there? According to Too Faced, the brand’s Better Than Sex Mascara is THE best-selling mascara in the world—a very serious accolade considering how many multitudes of mascara can be found in the aisles even on a quick trip to the drugstore.

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So what makes this $23 tube of magic so great? If you hold wand-shape to a high standard, you may say it’s the hourglass-shaped brush, which was designed with extra stiff bristles. If you tend to be a formula fan, you might lean more toward the paraben-free intensely black, carbon-infused mix that’s inside.

I wear the mascara pretty much every day and it really does deliver super voluminous, totally buildable lashes that are almost guaranteed to get someone asking “did you get extensions?” It doesn’t smudge, it curls, it coats—think Twiggy-like lashes with more separation—and it provides some show-stopping shade that seems to be darker than black. There’s also a waterproof version (that one is in the mint-green tube).

But Too Faced’s official “what it does” description really gets down to it: “One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.”

Yes, it’s so good. So good, in fact, that the mascara is currently sold out on the brand’s site, but it looks like you can still currently snag a tube, or a whole truckload, on Sephora.com and Ulta.com.

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