The World’s Most Sumptuous Shampoo

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How much are you willing to pay for a really good shampoo? $14? $40? We’re talking really good: hair-transforming, youth-recapturing, root-to-tip-rejuventating good. Would you pay $140? That’s what Philip B is asking for Russian Amber Imperial Shampoo, and if you could try it before buying it, you might offer even more.

Technically, this is a shampoo, so it washes your hair, and quite nicely. But a good cleaning doesn’t justify the price. No, what justifies it are the seeable, feelable results of 11 repairing amino acids, elasticity-improving silk, soy and wheat proteins, power botanicals like green tea, chamomile, rosemary, nettle, burdock and sage, hydrating shea butter, and an outrageously high level of panthenol (vitamin B5).

After one use, expect to do a double-take in the mirror: your hair will be almost unrecognizable. More of a treatment than a shampoo, this unique royalty-inspired potion seems to wash away not just grime, but damage and dryness, too. And the incredible scent is almost as traffic-stopping as your revitalized strands!

We know it’s hard to splurge on a shampoo, but when you’re thinking of spending $140 on a pair of shoes instead, think about how you feel when your hair is almost-effortlessly gorgeous. You get a surge of confidence that makes you feel like your hair really is your crowning glory-like you can’t believe these luscious locks are growing out of your head. You can’t put a price on that joy.

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