The “Natural” Fragrances Of The Future

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The idea of natural fragrances is a nice one, but it’s not without its flaws. Merely cutting a flower can alter its original odor, not to mention that destroying a plant to use its extracts isn’t exactly an environmentally sustainable practice. But what if we could mechanically sniff a flower and create its scent from scratch?

It turns out we can. And it may be a more eco-friendly and accurate way to create perfumes in the future.

International Flavors & Fragrances has a division called Nature Inspired Fragrance Technology, which is experimenting with a scientific technique that can capture a plant’s fragrance, analyze it, and then reproduce it synthetically.

Although the technology hasn’t been perfected, it has the potential to lead to “nature-identical” perfumes and cosmetics that smell much more like true botanicals than even the actual botanical extracts, all without harming the plants.

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