The Most Versatile Hair Product—Ever

By ·
The Most Versatile Hair Product—Ever featured image

I’m usually opposed to using such absolute terms, as I just did in the headline. Even though, as a beauty editor, I’ve tried countless hair products, I definitely haven’t tested them all; so I’m taking a pretty big risk by calling CTONICS Elixir Milk the most versatile hair product ever. But I challenge you to come up with one that does more! CTONICS calls Elixir Milk a conditioner, but that’s the understatement of the century. Yes, it’s a conditioner. Its shea butter, vitamin E and green tea make it a fitting, frizz-fighting follow-up to shampoo. But once it’s in your hair, you have an option most conditioners don’t offer: rinse it out as usual, or leave it in—because Elixir Milk is just as efficient as a leave-in conditioner as it is a traditional one. No room on your shower caddy? Keep it on the sink so you can use it as a styling cream. Spreading it through wet strands helps sculpt and smooth your style, even shaping curls. You can even use a dollop of this vegan, paraben-free concoction on dry hair to help set it. As if that handful of applications isn’t enough, CTONICS says Elixir Milk makes a perfect “soft cleanser,” getting hair just clean enough to mimic that always-sexier day-two look, minus the grime. Truly, Elixir Milk, with its open-to-interpretation vibe, is the perfect name for such a mysteriously multipurpose formula. It gives holistic a whole new meaning. But I’m serious: if you know of a hair product that outmaneuvers this magic potion, let me know by leaving a comment below.

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.