I’m usually opposed to using such absolute terms, as I just did in the headline. Even though, as a beauty editor, I’ve tried countless hair products, I definitely haven’t tested them all; so I’m taking a pretty big risk by calling CTONICS Elixir Milk the most versatile hair product ever. But I challenge you to come up with one that does more! CTONICS calls Elixir Milk a conditioner, but that’s the understatement of the century. Yes, it’s a conditioner. Its shea butter, vitamin E and green tea make it a fitting, frizz-fighting follow-up to shampoo. But once it’s in your hair, you have an option most conditioners don’t offer: rinse it out as usual, or leave it in—because Elixir Milk is just as efficient as a leave-in conditioner as it is a traditional one. No room on your shower caddy? Keep it on the sink so you can use it as a styling cream. Spreading it through wet strands helps sculpt and smooth your style, even shaping curls. You can even use a dollop of this vegan, paraben-free concoction on dry hair to help set it. As if that handful of applications isn’t enough, CTONICS says Elixir Milk makes a perfect “soft cleanser,” getting hair just clean enough to mimic that always-sexier day-two look, minus the grime. Truly, Elixir Milk, with its open-to-interpretation vibe, is the perfect name for such a mysteriously multipurpose formula. It gives holistic a whole new meaning. But I’m serious: if you know of a hair product that outmaneuvers this magic potion, let me know by leaving a comment below.
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