The Most Comfortable, Flattering Lipstick

By NewBeauty Editors · Feb 21, 2007

My personal beauty addiction is the quest for the perfect lipstick. My version of “perfect” means the lipstick has to meet the following criteria: a little glossy but still creamy, extremely comfortable, and enhances the shape of my lips. I have plenty of lipsticks in my collection, but none of them truly meet all of those marks. Then, I found Full Plump Lipstick from Awake‘s new Stardom collection.

Apparently, what makes me love it so much is its unique combination of ingredients: marine collagen, a special silicone-based polymer to help the color last, antioxidants, chamomile, and Awake’s special Virgin Shine Oil. This lipstick feels phenomenal. It’s truly conditioning, and it doesn’t feel like other lipsticks and glosses that claim to make lips fuller.

But what really sealed the deal for me was the color I picked out. I’m constantly looking for a wearable red, and I found that in the shade called Poppy Red. It’s just muted enough to wear any time of day, and it manages to not be too pink or too orange. I took a major chance on the color by ordering from beauty.com without ever seeing it in person (although they do have a color guarantee) , but it turned out to be my favorite lip color purchase of all time.