Tatcha’s New “Secret Serum” Launches Today and It’s a Guaranteed Recipe for Glowing Skin

By ·
Tatcha’s New “Secret Serum” Launches Today and It’s a Guaranteed Recipe for Glowing Skin featured image

When Tatcha launches a new SKU, it is not without some fanfare. And now, as the month and year quickly race to a close, the brand is sneaking in one more skin-care innovation to join the ranks.

Launching today on Tatcha.com and Sephora.com (in-store at Sephora is scheduled for early January), the “years-in-the-making” Dewy Serum ($88)—it was so hush-hush that it was referred to as the “Secret Serum” at the Tatcha Institute in Japan prior to the release and considered a “passion project” for the Product Innovation Team, as well as a personal “dream treatment” of the brand’s chief scientist—joins the popular Dewy portfolio of products.

Infused with a cocktail of lactic acid, superfoods, plant-derived hyaluronic acid, and sugarcane-fueled squalane, the lightweight formula aims to smooth, hydrate and plump, all while gently resurfacing skin to deliver that always-in-demand radiant look, complete with a touch of, as the name suggests, dew.

As the brand tell us, the formula leans heavily on the star proprietary superfood mix—the Hadasei-3TM, Tatcha’s complex of double-fermented Japanese rice, green tea, and algae—which this new serum boasts a high 73-percent of in its formula.

The result is a long-lasting hydrator that plays well with pretty much anything else you pair with it—all while giving skin a believable-looking (read: not shiny, not oily, not glittery) glow.

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.