Target has made some big beauty news this year: From making a commitment to transparency by pulling certain chemicals from its products and making ingredient lists available to shoppers, to revamping the aisles of its beauty department to feel more like an Ulta of sorts, the company is making some really smart moves.
And here’s yet another one. Target just announced its acquisition of Shipt, a grocery-delivery startup, which will speed up its rollout of same-day delivery to compete with e-tail giant Amazon.
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The service is currently available in New York City, and will expand into about half of its stores by mid-2018—the remaining stores should follow by the end of the year. And similar to Amazon Prime Now membership fee, there will be a $99/year cost for the service.
Target is launching the program with categories such as household staples, groceries and electronics, but all product types should be available for same-day delivery by the end of 2019.
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“With Shipt’s network of local shoppers and their current market penetration, we will move from days to hours, dramatically accelerating our ability to bring affordable same-day delivery to guests across the country,” John Mulligan, Target’s chief operating officer, said in a statement.
As much as we love strolling through Target aisles, it’s pretty much impossible to leave without spending way more than you intended—you probably didn’t need those new throw pillows that caught your eye while making your way to the checkout. So maybe this is the solution? We’ll have to wait and see. But for now, having all your favorite Target necessities on your doorstep by the time you get home is a pretty exciting thing.
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