Not everyone feels that tan is the best look for their skin; like me, for example. Living in South Florida, I’m constantly surrounded by naturally and artificially tanned bodies. It’s pretty much an American epidemic. I prefer staying fair-skinned-my coloring is similar to that of Liv Tyler-and I have to look east (far east) to find products that help keep fair skin looking more porcelain than pasty. Japanese beauty brands Sekkisei and Shiseido have created a range of skin-care products that keep in tradition with the ancient cultural desire for fair skin.
Shiseido’s new collection, White Lucent, benefits not only the fair-skinned, but anyone who wants to achieve a retextured, brightened look. The collection includes the Intensive Mask ($66), Moisturizing Cream ($50), Concentrated Serum ($115), Moisturizing Emulsion ($50), Moisturizing Gel ($48), Protective Moisturizing with SPF 16 ($48), and Refining Softener ($44).
Shiseido also recently introduced their new Bio-Performance collection, which includes the super-luxurious Advanced Super Revitalizer Whitening Formula ($96).
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