Don’t be fooled by other people’s beautiful hair: even the most playful, tousled ‘do involves deliberateness. Haven’t you noticed that the best messy manes are suspiciously smooth? Quite a bit of fuss goes into that muss.
Those in the know are probably using something along the lines of the Silk Texturizing Balm by ECRU New York. This must-have hair-molding formula is exactly what styles of any length need to create undetectable control and easygoing definition.
Quite literally ecru in hue, this opaque balm can be used on damp or dry hair to enhance texture and separate with a supple effect. And it goes beyond styling to actually enhance hair’s health with silk protein and cupuacu.
A tip for the trendy: you know all of those braids you’ve been seeing on the runways and on hipsters’ heads? Silk Texturizing Balm is simply essential if you want plaits that say “sleek and chic” and not “Little House on the Prairie.”
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