NewBeauty Choice Awards

From categories such as beauty elixirs and age-defying serums to cleansers and ultimate must-haves, these 11 products made the A-List.

Deep-rooted in revolutionary technology and trailblazing science, these products and treatments are groundbreaking on the beauty front for serious results. 

Every savvy, beauty-minded woman always wants to know about the latest and greatest. These categories represent the biggest beauty trends and the products that are sure to catch your eye.