It’s not every day that we call a product “brilliant,” but today is one of them. We want to high-five Freeze 24-7 for thinking up their new Ice Shield Facial Cleanser with Sunscreen. That’s right. Face wash- with sunscreen.
You might be thinking, But if I’m washing my face, won’t that wash off any sunscreen? Not in this case. Just by washing your face, Ice Shield leaves you with effective sun protection, without the extra step of regular sunscreen. A special encapsulation technology called Aquea SPF creates a bond between the built-in sunscreen and your skin so it won’t rinse away.
We’re not the only ones who think this is ingenious. The Skin Cancer Foundation recognizes and recommends it, too.
There are lots of other benefits to using Ice Shield, aside from the SPF 15. There’s white willow extract, which clarifies, coconut extract for hydration, panthenol and silk amino acids to condition, and tocopheryl acetate for free-radical defense.
Like we said-brilliant.
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