Sunscreen Advice From A Skincare Expert

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Your typical sunscreen protects the skin from UVB rays that penetrate only the top layers of the skin. What misinformed individuals don’t recognize is that UVA rays penetrate deeper into the skin, from the inside out. At Zitomer, one of our best-sellers is the most revolutionary Anthelios sunscreen by La Roche-Posay, which contains the active ingredient Mexoryl to provide the most complete UVA protection. Our knowledgeable customers cannot get enough of this product!

Sharon Sternheim, owner, buyer and style director of Zitomer and the recently opened Z Chemists, has spent many years cultivating Zitomer into the shopping legend it is today, and plans to do the same for its new sister store, Z Chemists in Midtown.

After purchasing Zitomer, Sharon expanded the selection of merchandise to reflect her unique sense of style and flair – and to bring of-the-moment, luxurious accessories and beauty necessities into the neighborhood. Always on the look-out for unique brands and products that set Zitomer apart, Sharon earns plenty of frequent flyer miles scouring the globe searching for distinctive merchandise that will meet the needs of the Madison Avenue shopper. By traveling to Europe twice a year and attending all of the New York shows, she is able to find one-of-a-kind accessories to bear the exclusive Zitomer label as well as collect sophisticated, trend-setting beauty lines. A self-professed beauty-holic and health & fitness enthusiast, Sharon developed the trendy, yet wearable cosmetic and skincare line, Z New York, as well as a line of vitamins and supplements.

Part of Zitomer’s transformation from a neighborhood pharmacy into the beauty, fashion, accessories and then-some destination it is today mirrors certain transformations in Sharon’s own life. For example, when Sharon and her fellow baby boomers became mothers, she created a layette department and full-scale children’s boutique on the second floor, which naturally led to the development of Zittles, a 5,000 square foot wonderland of toys on the third floor. When Maverick, an adorable Field Spaniel, joined the family, Sharon created Zitomer Z Spot, a plush boutique for the poshest pets. Z Next Door – an accessories extravaganza – completes the expansion at the Madison Avenue location.

Sharon’s most recent acquisition is Z Chemists, a chip off the Zitomer block and a Midtown cure for the common shopping experience. Part full-service pharmacy, part beauty/grooming boutique and part retail store, this one-stop shopping destination offers its customers some of this, some of that and anything anyone could ever imagine in between.

In addition to her round-the-clock work for Zitomer, Z Chemists and being a mother, Sharon finds time to volunteer and donate to worthy causes. Always a philanthropist, Sharon is involved with Mother’s Voices (AIDS awareness organization) and is on the NCLD (National Center for Learning Disabilities) committee, devoted to improving the lives of people with learning disabilities. She is on the Council of Overseers of the Arnold & Marie Schwartz College of Pharmacy & Health Sciences, a member of The Brotherhood of the Knights of the Vine, holds the rank of Dame in the Chaine des Rotisseurs, and sits on the Executive Board of NACDS (National Association of Chain Drug Stores).

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