To mark the beginning of summer, the second annual Soirée en Blanc at the Sofitel Los Angeles at Beverly Hills brought together more than 850 influencers and Los Angeles community members.
Soirée en Blanc is a full-day networking and brand experience opportunity for entrepreneurs, lifestyle influencers, and community guests. This year’s event began with an exclusive VIP lunch on the hotel rooftop with outstanding photo opportunities on a helipad overlooking the Hollywood hills. The Summer 2024 gathering continued on the hotel’s second floor with engaging speaker panels on beauty and wellness, fashion and entrepreneurship. This year’s keynote speakers included Amy Jam of Bread Bros and celebrity panelists Caroline D’Amore of Gordon Ramsay’s Food Stars, The Hills: New Beginnings and CEO of Pizza Girl, and Michelle Stafford, the Emmy-winning The Young and the Restless star.
The ballroom featured a Modern Day Beauty section, including an influencer lounge with AdvoCare, and brand activations with brands like Jan Marini, Frankie4, Lovisa, Studio Queen Hair, Skin Skulpt, Bully Blocker, Love You More, Well Powered Women, HYDRA Lyfe IV & Wellness, GTE Agency and Skincare Junkie.
At the event, NewBeauty set up an engaging Make Your Own Testtube station where attendees got to pick from our favorite beauty products and signed up for a BeautyPass membership. As part of the programming, our Editor-at-Large Sarah Eggenberger moderated the day’s Beauty & Wellness panel, featuring Skincare Junkie’s Dr. Blair Rose and Suhay Gonzalez, founder of Seis Cosmetics.
Soiree En Blanc closed with a fashion show in the Esterel Restaurant featuring LA-based influencers.
What Is Modern Day Wife?
Founded by Meagan Elieff and Meghan Fialkoff, the Modern Day Wife is a global membership and lifestyle company that provides community and resources to its members looking to thrive in their career and relationships, home life, and social and personal life. Through partnerships like Soirée en Blanc at Sofitel Los Angeles in Beverly Hills, founders bring together powerful women whose stories inspire others and introduce attendees to products that solve problems, enhance lifestyles, and achieve results.
