Lusting after smooth straight strands (a la stars like Sandra Bullock and Demi Moore) is something most curly, or frizzy-haired women do on occasion. Wait, stop right there. Who are we kidding? If you’re human and breathing, and not blessed with manageable hair, you seek out products and treatments that will help in your plight.
For the past few years, keratin-based straightening treatments have been the method of choice for taming unruly, frizzy and even curly hair. But recent awareness concerning potential toxicity related to the key smoothing ingredient, formaldehye, has prompted a wave of new, safer options.
Enter hair care brand Bumble and bumble who just released Concen-straight Pro Treatment, a customizable way to straighten without all the harsh chemicals. Sabrina Michaels, director of styling education for Bumble and bumble, says it’s the mélange of pearl, tourmaline, malachite, sapphire powder and amino acids that together, loosen the bonds that give hair its natural curve, realigning it into a straight configuration-a feather-light silicone blend sets the shape for lasting smoothness and heat protection. “The treatment gives you the option to wear your hair pin-straight or in a frizz-free wave,” says Michaels. For recommendations on other products that helps smooth out strands, check out the latest version of NewBeauty magazine on stands now!
Have you tried any of the new straightening treatments available?
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