NewBeauty Award Winners: The Most Essential Beauty Items

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Regardless of which products take center stage in your beauty regimen, we all have those essentials we just can't be without. These go-tos are the cult-classics that have become beauty obsessions.

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1/20

Mascara That Works Miracles

When you want the falsie look—thicker, darker, clump-free lashes—without actually splurging on extensions, Too Faced Better Than Sex Mascara ($23) never disappoints. 

2/20

Primer That Perfectly Preps Your Skin

For those who love multitasking products, look no further than Smashbox Photo Finish Primerizer ($42), a primer-meets-moisturizer that floods skin with hydration while also locking in makeup so there’s no midday fading or budging.

3/20

Blush That Looks Good on Everyone

Finding that just-right shade of blush can be quite a task, but jane iredale PurePressed Blush in Clearly Pink ($30), a naturally rosy hue in a mineral powder formula, eliminates the need for trial and error

4/20

SPF You'll Actually Want to Reapply

Free of the hotly debated ingredient oxybenzone, as well as parabens, sulfates, phthalates, dyes and oils, Australian Gold Botanical SPF 30 Mineral Lotion ($16) defends skin against UV rays with a nongreasy, matte finish you and your skin will love. 

5/20

Sunscreen That Doesn't Leave You Greasy

If you can’t stand the feel of traditional sunscreen, Colorescience Sunforgettable Total Protection Brush-On Shield SPF 50 ($65) is a must-try. Serious sun protection in a light-as-air mineral powder makes what usually feels like a chore, actually enjoyable. 

6/20

Skin-Perfecting Powder

Top makeup artists keep their kits stocked with Laura Mercier Translucent Loose Setting Powder ($38) because it not only perfectly sets makeup, but also blurs skin imperfections. Expect nothing less than a gorgeous, matte finish. 

7/20

Most Powerful Whitening Toothpaste

An everyday smile staple that continues to outperform other whitening toothpastes year after year, Supersmile Professional Teeth Whitening Toothpaste ($23) easily removes stubborn plaque and stains for noticeably brighter teeth.

8/20

Concealer That Covers Everything

Whether it’s dark circles or a pesky zit you’re trying to hide, Milk Makeup Flex Concealer ($28) acts like a second skin to give you full coverage anywhere you need it. Plus, marshmallow root makes it flexible, so it’s beyond easy to blend in. 

9/20

Gentle Cleanser for Easily Irritated Skin

Milky, creamy and completely soapfree, La Roche-Posay Toleriane Hydrating Gentle Cleanser ($15) washes away all traces of daily grime—even eye makeup—without stripping your skin of essential moisture. 

10/20

Stay-All-Day Hairspray

Cult-classic L’Oréal Paris Elnett Satin Hairspray ($15) reigns supreme because it really delivers on its promises: You get serious hold on all of your favorite styles without any stiff, crunchy feeling. 

11/20

Dry Shampoo That Transforms Dirty Hair

From its addictive signature scent to its ability to make second-day hair look better than first (without any white residue), amika Perk Up Dry Shampoo ($25) has quickly risen to the top of the dry shampoo charts. 

12/20

Eye Cream That Destroys Dark Circles

You deserve to look well-rested even if you aren’t, and RoC Retinol Correxion Eye Cream ($18) makes it possible. Apply the lightweight, nongreasy cream each night for visibly minimized dark circles and a more even skin tone you can feel confident about. 

13/20

Your Favorite Everyday Fragrance

Inspired by Parisian romance, Chloé Love Story Eau Sensuelle ($105) is warm, feminine and floral—orange blossom and cedarwood linger on the skin—that’s perfect for daily wear and smells good on everyone. 

14/20

Foundation for People Who Hate Foundation

The first-ever solid serum foundation, IT Cosmetics Confidence in a Compact with SPF 50+ ($38) gives you full-coverage color and sunscreen protection in one super smooth formula that feels like you have nothing on, but makes your skin look like a million bucks.

15/20

Ultra-Hydrating Hand Cream

Hand cream is designed to hydrate, but when it goes the extra mile to deliver anti-aging benefits, too, like Dermelect Cosmeceuticals Timeless Anti-Aging Daily Hand Treatment ($22) does, it’s a formula you keep buying again and again.

16/20

All-Star Antioxidant Serum

Praised by dermatologists for its ability to shield skin from environmental damage that causes signs of aging, SkinCeuticals C E Ferulic ($166) combines a high level of vitamin C with ferulic acid and vitamin E for healthier, brighter skin. 

17/20

Lip Balm You Keep in Every Bag

Not only does eos Crystal Lip Balm ($5) look pretty, but it also coats lips with a blend of oils—think coconut and avocado, among others—instead of wax, so you get super lightweight hydration and a silky-smooth feel every time you apply it. 

18/20

Supplement You Need for Beautiful Skin

Nurture your skin from the inside out with NeoCell Ceramides Skin Hydrator ($18), which is made with ceramides and hyaluronic acid to smooth and hydrate skin while delivering a healthy-looking glow in as little two weeks. 

19/20

Better Brows in Seconds

Runway-ready brows aren’t only reserved for A-listers. Benefit Cosmetics Foolproof Brow Powder ($24) is easy to use and blends in seamlessly so you’re not left with brows that look too dark or uneven. 

20/20

Makeup Tool You Can't Live Without

Who doesn’t love this little makeup-perfecting sponge? Beautyblender swirl ($20) not only makes your foundation look airbrushed, but also gives your skin even coverage that’s just not possible with your fingers or brushes. 

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