The Sephora VIB Sale Starts Today, Meaning These Best-Sellers Are on Major Discount

The start of November marks the beginning of many things: the start of Christmas movie marathons, the thoughts (stresses) of holiday shopping and of course, the Sephora VIB Sale. This year, the sale begins today and lasts until November 15 and has three shopping windows depending on your Beauty Insider status.

VIB Rouge members ($1,000 spent per calendar year) can shop beginning today until November 3 with the code 20FORROUGE for 20 percent off your purchase. November 10-15 is for VIB members ($350 spent per calendar year) with the code 20FORVIB for 20 percent off orders, as well. The November 10-15 window is for Beauty Insiders (free to sign up!), where INSIDER15 will shave 15 percent off of whatever is on your wishlist.

There’s no wrong answer on what you should buy from the sale, but here are some best-sellers currently in our carts. Happy shopping!

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Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation ($34)
Now $27 for VIB and VIB Rouge; $29 for Beauty Insiders

Rihanna broke the internet with the launch of her makeup line, and this stay-put foundation is a big reason why. Available in 40 different shades, the formula anchors onto skin as its climate-control technology busts shine throughout the day to help you keep your best face forward until you wash it off. 


Urban Decay Naked3 Palette ($54)
Now $43 for VIB and VIB Rouge; $46 for Beauty Insiders

Nothing says holiday glamour like gold eye shadow, right? This 12-shade palette delivers endless looks in one place, ranging from stunning shimmer to basic blacks. 


Too Faced Better Than Sex Mascara ($23)
Now $18 for VIB and VIB Rouge; $19.50 for Beauty Insiders

The ultimate holy-grail mascara of the moment—it was recently dubbed the number-one selling mascara on the planet—each swipe delivers sex-pot lashes as it fans, defines and volumizes even brittle eyelashes without ever leaving any trace of spider-looking anything behind. 


Drybar Detox Dry Shampoo ($23)
Now $18 for VIB and VIB Rouge; $19.50 for Beauty Insiders

No other dry shampoo does it quite like this one. Every spritz instantly refreshes second-, third- or even fourth-day hair (yes, it's that good) and makes it look (and smell) clean as ever—all with zero residue or stickiness in sight. 


Glow Recipe Watermelon Glow Sleeping Mask ($45)
Now $36 for VIB and VIB Rouge; $38 for Beauty Insiders

5,000 people joined the waitlist for this overnight, glow-giving mask after it instantly sold out upon introduction. Its bouncy, breathable formula combines watermelon extract, hyaluronic acid and gentle alphahydroxy acids to work their magic while you snooze to deliver a bright, post-facial glow without any work. 


NARS Radiant Creamy Concealer ($30)
Now $24 for VIB and VIB Rouge; $25.50 for Beauty Insiders

Ask any makeup artist what their ride-or-die concealer is and the vast majority will tell you it's this one. The creamy yet lightweight consistency doesn't settle into fine lines, but boosts radiance (seriously—it's packed with botanical extracts and vitamin E) and covers imperfections (ranging from pigmentation issues to hormonal blemishes) in one swipe. 


Estée Lauder Advanced Night Repair Synchronized Recovery Complex II ($95)
Now $76 for VIB and VIB Rouge; $81 for Beauty Insiders

Brimming with hyaluronic acid, this night serum plumps and softens skin overnight while a cocktail of antioxidants deliver long-term protection against environmental stressors. According to the brand, this is the number-one repair serum and currently boasts more than 25 patents and pending patents worldwide.  


Dyson Supersonic Hair Dryer ($399)
Now $319 for VIB and VIB Rouge; $339 for Beauty Insiders

You've seen this blowdryer everywhere, but is it worth the buzz? Celebrity stylists say yes. It features magnetic attachments and nozzles, a digital motor in the handle that makes it six times faster than most dryers on the market, and it monitors the air temperature 20 times per second to keep the dryer from getting so hot that your locks get damaged.