The 21 Best New Beauty Buys Under $10

From innovative dry shampoo to in-shower self-tanner, these are the best beauty purchases your $10 can make right now—because contrary to popular belief, beauty doesn't always have to cost a premium.

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1/21

Olay DUO Dual-Sided Body Cleanser ($10)

A 30-day supply of soap—a “cleansing dough," to be exact (it has the consistency of Play-Doh to mold to your body while you wash)—is housed within a double-sided pod in this new shower must-have that allows you to enjoy the benefits of a bar of soap and a body wash. One side acts as a loofah while the other is a soft washcloth to soothe dull skin. One try and you’ll never go back.


2/21

L’Oréal Paris Hair Expert Extraordinary Clay Dry Shampoo ($7)

Just like clay is ideal for oily skin (you can find it in almost any detoxifying mask), when used on the scalp, it also soaks up excess oil like a sponge. This new dry shampoo is created with the purifying ingredient (three different types of it) for an even deeper, more thorough clean between blowouts—perfect for oily hair types!


3/21

Purpletale 5 Steps to Lovely Skin ($8)

Totally portable and an absolute must for traveling, this five-step facial includes a cleanser, ampoule (a supercharged, Korean version of a serum), moisturizer, neck cream and a sheet mask in five separate compartments to ensure a complete skincare regimen is always accessible no matter where you are.  


4/21

Dove Dry Spray Antiperspirant ($5.50)

This invisible deodorant sprays on so weightlessly, you’ll question if it’ll actually hold up throughout the day. Spoiler alert: It does, and with all the benefits you’ve come to love, like softer, smoother underarms due to Dove's ¼ moisturizers, too. 


5/21

FLOWER Beauty Ultimate 3-in-1 Blending Sponge ($9)

Featuring three area-specific sides to ensure a flawless application—a precise tip for around the eyes and nose, a flat teardrop surface for contouring and a rounded base for foundation—this high-quality makeup sponge closely rivals its $20 counterparts any day of the week.  


6/21

L’Oréal Paris Infallible Eye Shadow Paints ($9)

These double-sided wonders go on with a whipped, mousse-like consistency and stay on for hours without any budging. And because they’re available in such a wide range of hues and accompanying shimmers that can be worn alone or layered, it’s safe to say that with these in your arsenal, your eyeshadow will never run, smudge or crease again. 


7/21

essie Spring 2017 Collection ($9 each)

Known for their supersmooth application and high-shine finish, this batch of polishes contains the same essie qualities with a lively twist. From a fresh mint (On the Roadie) to a perfectly pale pink (Backseat Besties), there’s a shade for everyone in this California-road-trip-inspired lineup.

8/21

BioBELLE #Primer Sheet Mask ($5)

The worlds of sheet masks and primer combine in this original formula designed to be used before applying makeup for a smoother application and more hydrated, radiant look. Plus, tea tree oil, rosehip extract and vitamin C deliver benefits that last long after the makeup comes off. 


9/21

Jergens Natural Glow Wet Skin Moisturizer ($9)

They’ve master the art of the gradual self-tanner, but the geniuses at Jergens took it one step further with its newest launch, which delivers that same subtle, golden glow before stepping foot out of the shower. Simply apply as you normally would—this time, only to your wet skin—before lightly patting dry. Voila! 


10/21

Arm & Hammer Spinbrush Sonic Pulse ($9)

Combining the power of an electric toothbrush with the comfort and control of a manual option, the newest addition to the Spinbrush line also boasts a unique bristle design which, when coupled with the pulsing vibration, removes twice as much plaque as your usual brush. 


11/21

Hard Candy Sheer Envy Color Correct Cushion Wonder ($6)

Available in four color-correcting hues to target every skin concern, these one-swipe tubes feature a cushion tip for blending and make cancelling out redness, dullness and dark circles easier than ever. 


12/21

ORLY Coastal Crush Collection ($8.50 each)

Keep spring at your fingertips with each of these fun polishes that are sure to please. Even better, each bottle is formulated without DBP, toluene, formaldehyde, formaldehyde resin and camphor for a healthy, on-trend mani/pedi. 


13/21

Alba Botanica Hawaiian Detox Frothy Scrub ($9)

Real volcanic clay detoxes and purifies, torch ginger nourishes and lotus flower soothes in this lathering scrub packed with buffing botanicals to deliver soft-as-silk skin with the delicate scent of coconut. 


14/21

Avon True Color Nourishing Lipstick ($8)

Infused with jojoba oil, vitamin E, collagen and lanolin, this conditioning lipstick works to beautify lips beneath the surface just as much as it does above it with a creamy, long-lasting wash of color you won’t want to take off. 


15/21

Schwarzkopf göt2b Volumaniac Bodifying Hairspray ($7)

Dramatic volume, intense hold, under ten bucks and a bottle you’ll want to show off on your bathroom sink instead of stashing it away right when you're done—this must-have hairspray passes any test with flying colors. 


16/21

NYX Faux Whites ($8)

Lining eyes with a crisp white liner is one of the best (and oldest) beauty tricks in the book because of the way it makes eyes pop. This launch puts a subtle spin on the idea by adding a touch of pastel color to the liner to bring out the color of your eyes in one swipe.

17/21

Garnier SkinActive Moisture Bomb The Super Hydrating Sheet Mask ($4)

Packed with supercharged ingredients like hyaluronic acid, antioxidants and vitamins C and E, these ultrahydrating sheet masks—they’re available in mattifying, soothing and hydrating options to target your main concern—are so comforting to skin, you’re guaranteed to do a double take at the price point. 


18/21

TRESemmé Repair & Protect 7 Instant Recovery Mask ($5)

A deeply reparative mask doesn't have to cost an arm and a leg anymore. Case in point: this new, color-safe option that penetrates each hair follicle to work its magic where it's needed most. Even better, it (along with the rest of the Repair & Protect line) is designed to deliver visibly noticeable results in just one use—meaning five minutes is all it takes for smoother, less frazzled locks.

19/21

Goodwipes Body Wipes for Gals ($8 for 10)

Perfect to keep in your gym bag or carry-on, these individually-wrapped wipes are large enough to cleanse your entire body (each one is 9.5 x 11.5 inches) and are infused with tea tree oil, peppermint and ginseng (and zero alcohol),  plus a light scent of lavender to cool and cleanse skin when a busy lifestyle gets the better of it. 


20/21

Suave Professionals Avocado + Olive Oil Smoothing Leave-In Conditioning Cream ($5)

Made with 100-percent natural avocado and olive oils for a natural shot of hydration and smoothness, one dose of this leave-in conditioner (it can be applied to damp or dry hair) is the ultimate antidote for rough, dry and frizzy hair. 

21/21

No7 High Shine Lip Gloss Collection ($10 each)

Reformulated for even more moisture, shine and long-lasting color, this hypoallergenic, wax-free collection boasts a range of on-trend hues perfect for any season and even sensitive lips that tend to chap or react adversely to most lip formulas. 


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