The 6 Best-Selling Foundations Women Buy From Top Retailers
There's a reason foundation is called what it is—it forms the base of your makeup look. With so much at stake, it's not one beauty product we recommend you just casually pick up without careful consideration. So we did the research for you, in the form of actual sales data. Below, we rounded up the the best-selling foundations from top retailers. After all, nothing quite says "I love this product!" like shelling out the dough to repurchase it again and again.
Cos Bar: TEMPTU Airpod Foundation ($45)
This professional-grade foundation is formulated with patented technology that gives you incredible control to layer the product for sheer, medium or full coverage while delivering a smooth, natural finish. The foundation continues color-correcting pigments that counteract redness, discoloration, fine lines, pores and even acne scars. It's available in a wide range of colors to suit all skin tones.
Nordstrom: Estée Lauder Double Wear Stay-in-Place Liquid Makeup ($40)
This hardworking formula gives a medium-to-full coverage with a matte, natural finish that lasts for up to 24 hours. What makes this oldie but goodie such a staple in so many women's makeup bags? Once on, the product doesn't budge at all, lasting through heat, humidity, rain and outfit changes.
SpaceNK: By Terry Terrybly Densiliss Serum Foundation ($116)
One of the newest foundation offerings from By Terry, this super lightweight, serum-based makeup became an instant best-seller thanks to its "wrinkle control" capabilities that provide long-term anti-aging benefits while giving the complexion an instant dewy finish. An advanced mineral correction complex helps to even skin tone and create a natural finish.
Net-a-Porter: Chantecaille Future Skin Oil Free Gel Foundation ($76)
An oil-free gel formula, this foundation provides medium-to-full coverage without ever looking caked-on or heavy. It's loaded with botanical including rosemary, green tea, aloe, and chamomile to soothe skin and protect against oxidation.
Cos Bar: Cle de Peau Radiant Fluid Foundation SPF 24 ($125)
This liquid foundation gives skin an instant radiance and provides full coverage without looking heavy or dull. The formula contains a proprietary "Illuminating Complex" that helps to resist color change throughout the day.
Bluemercury: Lune + Aster CC Cream, SPF 50 P+++ ($48)
A product that does it all, this CC cream combines even coverage, broad-spectrum UVA and UVB protection, intense hydration and anti-aging benefits with ingredients like vitamin E, hyaluronic acid and sea buckthorn.