12 Must-Have Makeup Products Launching in February

While the start of a new month isn't always the most exciting (especially during those non–season changing months), there's always one thing we can look forward to: a fresh crop of brand-new beauty launches. From to-die-for drugstore finds to game-changing formulations, the following makeup products are the latest beauty finds to launch this month. So, keep reading to uncover the newest products we'll be stocking up on ASAP.

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Urban Decay Vice Liquid Lipstick ($18)

Just like the rest of Urban Decay’s makeup line, these liquid lipsticks will make an awesome addition to any makeup kit. Intensely pigmented and long-wearing, you can eat and drink without worrying about the color fading.


bareMinerals Original Foundation Broad Spectrum SPF 15 ($29)

While this product launch isn’t exactly for a new formula, the brand is adding 12 new shades to it’s already-popular foundation line. The line will now offer 30 shades in total, so that a wider range of skin tones can also enjoy this weightless foundation.


Wander Beauty Exquisite Eye Liquid Shadows ($26)

No time to create a full eye look? Swipe on one of these liquid eye shadows and blend with your fingers instead for an instantly radiant look. Bonus: The formula includes green tea and aloe extract to condition and soothe your delicate eyelid skin while wearing.


Tom Ford Shade & Illuminate Lips ($60)

With two shades—one light and one dark—included in each lip kit, this Tom Ford lip product is perfect for creating an ombré lip look or simply mixing the two shades for a customized color.


IT Cosmetics Confidence in a Compact ($38)

With anti-aging ingredients like hyaluronic acid, paired with color pigments for full coverage, this solid serum foundation is the first of its kind. Even better? It has SPF 50+ so you can stay UV protected while wearing.


Avon True Color Nourishing Lipstick ($8)

This non-drying lipstick formula contains natural oils like vitamin E, jojoba oil and collagen to keep lips healthy and flake-free while worn.


PUR Bare It All 12-Hour Wear Foundation ($39)

Hide imperfections with this demi-matte foundation that’s formulated to last a full 12-hours. All it takes is a dollop or two of the product to create a complete coverage look that won’t slide off during the day. 


Finding Ferdinand Custom Overshadow Palette ($60)

Coming from a brand whose roots are in creating custom lipsticks comes a brand-new, completely customizable eye shadow palette that consumers can build using tools found on Finding Ferdinand’s website.


Erborian Glow Créme ($42)

This highlighter-meets-primer hybrid works as an all-over illuminator and makeup base in one. Whether you use it as a primer to create an allover glow or focus it on specific contours of your face, skin will appear to be illuminated from within.


Lune + Aster Lip Gloss in Bestie ($18)

Add a pop of pink to your lips with this non-sticky lip product that’s packed with vitamins C and E for an added boost of hydration. It's also gluten- and paraben-free, vegan, and made without animal testing.


L’Oréal Paris Infallible Total Cover Foundation ($13)

Foundation just got a major upgrade with this high-coverage foundation that covers up anything from acne to tattoos. Pick it up at any drugstore nationwide for a high-quality foundation without the expensive price tag.

Launched in January 2017.


bbrowbar Brow Sculpt ($26)

Easily build a bolder brow with this smooth formula. Apply with an angled precision brush and gradually build up the coverage or enhance the brow definition with only a few short strokes.

Launched in January 2017.


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