7 New Launches That Seem Expensive But Aren't

These amazingly effective new products bring in better skin, easier-to-style hair and on-trend makeup looks—while ringing in at less than $20.

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C. Booth Peppermint Vanilla Body Lotion ($8)

A true two-in-one, the pick-me-up scent of this peppermint-vanilla lotion would be enough reason to love it on its own; the fact that it has the power to exfoliate via glycolic acid and leaves behind a luminous shimmer makes it a product powerhouse.


Burt’s Bees Lipsticks ($9)

These modernly packaged 100-percent natural lipsticks (there are 14 shades in all) go on smooth and satiny and leave behind the most hydrating luxurious pop of color


Revlon Brush Collection (Starting at $9)

Designed in collaboration with the BMW Group, these lavishly soft and easy-to-handle face, eye and lip brushes (there are 13 in total) are the perfect first step for getting a polished look. (An added bonus: They are easy to clean!)


Conair The Quick Blow Dry Collection ($10 each)

Created with a special copper technology, these rose gold–colored brushes offer up to 50 percent better heat transfer than other brushes, making them a must-have tool for quicker blowouts.


SkinFix Foaming Oil Cleanser ($14)

This super gentle cleanser is not only dermatologist-tested and paraben-free, but also does a serious number on dirt and makeup, minus any stripping. The secret is the natural coconut-based cleansers and a proprietary complex that works to maintain the cells that create collagen (i.e. skin looks fresh and plumped, not parched). 


L’Oréal Paris Sublime Bronze Summer Express Face Cream ($11)

This gold-pearl formula gives you the look of a totally believable tan (it’s not obvious, just slightly sun-kissed) while protecting your skin with SPF 20. Plus, it’s packed with vitamin E for all-day, stay-put hydration.


Lumene Hyaluronic Essence ($25)

This just-launched essence misses our $20 mark by a few dollars, but it’s too good not to include. By combining the brightening benefits of vitamin C with the intense hydrating and wrinkle-smoothing ability of hyaluronic acid, skin looks instantly brighter and plumper.