7 New Launches That Seem Expensive But Aren't
By Liz Ritter, Executive Editor |
These amazingly effective new products bring in better skin, easier-to-style hair and on-trend makeup looks—while ringing in at less than $20.You May Also Like: The Most Effective Skin Care Products Under $20
This super gentle cleanser is not only dermatologist-tested and paraben-free, but also does a serious number on dirt and makeup, minus any stripping. The secret is the natural coconut-based cleansers and a proprietary complex that works to maintain the cells that create collagen (i.e. skin looks fresh and plumped, not parched).
This gold-pearl formula gives you the look of a totally believable tan (it’s not obvious, just slightly sun-kissed) while protecting your skin with SPF 20. Plus, it’s packed with vitamin E for all-day, stay-put hydration.
This just-launched essence misses our $20 mark by a few dollars, but it’s too good not to include. By combining the brightening benefits of vitamin C with the intense hydrating and wrinkle-smoothing ability of hyaluronic acid, skin looks instantly brighter and plumper.