A ‘Beauty and the Beast’ Serum Is Here—And It’s From a Legit Skin Care Brand

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Beauty and the Beast is getting in on the skin care game.

As first reported on by Teen Vogue, Skin Inc.—a brand that’s known for its customized serums that are packed with a ton of actives—announced on its Instagram Friday this new limited-edition, skin-loving beauty launch.

“Tale as old as time, true as it can be…” Unveiling our much anticipated collaboration with Disney’s Beauty and the Beast. We celebrate this timeless story with the creation of an exquisite Limited Edition Disney’s Beauty and the Beast Get Glowin’ Serum, for all you modern heroines to take control of your skin and let you inner light shine. 6 more days to D-Day.”

It’s looking like the serum will retail for $90 on the company’s site; the brand just teased a bit more a few hours ago:


“A powerpacked, multipurpose serum that boosts glow from deep within, this exquisite Limited Edition Disney’s Beauty & the Beast bottle boasts a sunshine hue inspired by Belle’s signature gown, it features a rose gold charm which embodies the Enchanted Rose, and lets your inner light shine with our glowing concoction of three potent serums that are delivered effectively by our patented Japanese seaweed encapsulation technology. Channel your inner Belle today and be the modern day heroine who isn’t afraid to define your own beauty and take control of your skin.”

Emma Watson will star in the live-action remake of Beauty and the Beast on March 17; no word if this is one of the secrets behind her glowing skin.

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