Skin-Care Blogger Caroline Hirons’ Followers ‘Broke the Internet’ Last Night

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Skin-Care Blogger Caroline Hirons’ Followers ‘Broke the Internet’ Last Night featured image
Caroline Hirons

Caroline Hirons is the biggest skin-care blogger on the planet right now. A British aesthetician with 35 years of beauty retail experience, Hirons knows the ins and outs of more than 100 skin-care brands and just about every ingredient you see on product labels. Plus, she speaks her mind and educates her followers with a witty sense of humor, which we love—whether she loves or hates a product or an ingredient, she gives us the “why.” It’s incredibly refreshing.

Last week, she launched her two highly anticipated, limited-edition Spring Kits, which bundle some of her favorite skin-care products in one cute neon pouch. But, the website crashed one minute after they launched, and needless to say, they sold out.

“We went live at 12:00, and crashed before 12:01,” says Hirons. “At its peak, there were 120,000 people on the site with 80,000 trying to click to buy.” After the crazy sellout, Hirons posted promo codes for the featured products on her blog, so those who couldn’t get the kits were able to still get discounts via each brand’s personal website. And boy did Hirons’s fans, or “skincare freaks” as she calls them, like that.

“When we released the corresponding brand offers on Monday—something we do to make sure everyone can access something out of the kits they wanted—my readers crashed Kate Somerville‘s sites in the both the U.S. and UK, and the UK Zelens, Medik8 sites. Dr. Dennis Gross and Sunday Riley had total sellouts on the websites that did their codes.”

So what are the products in the two kits that have gained Caroline’s golden stamp of approval? Here’s the full list:
Kit #1: According to Hirons, this one is “especially suited to ‘lock down’ skin that is breaking out or normal/combination skin.”
Step 1: Jordan Samuel The After Show Sensitive Cleanser ($22)
Step 2: Dr. Dennis Gross Alpha Beta Ultra Gentle Daily Peel ($88)
Step 3: Sunday Riley Auto Correct Brightening and Depuffing Eye Contour Cream ($65)
Step 4: OSKIA Super-C Smart Nutrient Beauty Capsules ($94)
Step 5: NIOD Multi-Molecular Hyaluronic Complex ($35)
Step 6: REN EverCalm Global Protection Day Cream ($49)
Step 7: MEDIK8 Advanced Day Total Protect SPF30 ($68)

Kit #2: This one is “especially suited to lock down skin that is dry/dehydrated/reddened or angry or a slightly more mature skin.”
Step 1: Beauty Pie Plantastic Apricot Butter Cleansing Balm ($65)
Step 2: PIXI Glow Tonic To-Go ($18)
Step 3: The INKEY List Caffeine Eye Cream ($10)
Step 4: OSKIA Super-C Smart Nutrient Beauty Capsules ($94)
Step 5: Zelens Z-22 Absolute Face Oil ($115)
Step 6: Kate Somerville Peptide K8 Power Cream ($150)

Kit #1
Kit #2

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