When something sounds too good to be true, then it probably is. We’ve been told this time and time again, and have even fallen prey to fancy advertisement campaigns to get us to buy products that don’t actually work.
The $40 million fine that Sketchers was forced to pay recently for fraudulent claims made about their “Shape-Ups” line of shoes serves as yet another reminder of this age-old advice. Advertisements for the shoe claimed that it would help tone leg muscles and help its wearers lose weight. But it turns out that wearing these shoes won’t help you get a Kardashian body any more than a pair of regular running shoes would.
Then there’s the recently released Zaggora HotPants ($72) that promise to help you lose four times more weight in just 30 minutes than your usual gym clothes. While we haven’t tried this one, we’re still a little skeptical about any product that says it can diminish cellulite by draining excess water and swollen fat cells. But who knows? Maybe they do actually work.
And who could forget the “Sauna Suit” from the ‘70s. While they did make you sweat by the bucket-load, they didn’t really do much to help you lose fat. The FTC even sent warning letters to sauna suit companies for exaggerating weight loss claims.
We’ll give the companies the benefit of the doubt and say that they didn’t intentionally dupe their customers. But, until we see some real results, we’re better off sticking to the eat healthy and exercise weight loss plan.
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