The K-beauty market is a huge space in the beauty industry. Makeup and skincare products displayed all over social media and Sephora shelves have people obsessing over the international trend—and for a good reason! Their products are chic, fun and seriously effective.
A favorite to come out of this mainstream interest is the sheet mask. In 2015, the sheet mask market was worth $160.4 million according to a recent Transparency Market Research report. This is expected to continue to grow until the end of 2024 to a whopping $336.7 million.
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So what’s the reason for this substantial growth? Simple—innovation. With all the new research and developments that are now available, the industry is expected to expand in all kinds of directions. Just think about all the different masks we’ve seen come out of 2016 alone, ranging in ingredients, price points and materials. For instance, new sheet mask fabrics can be made from non-woven, hydrogel, bio-cellulose or cotton. And that’s just various materials you can apply to your face to seal in the serum. According to the report, the range of bio-cellulose masks is expected to show a rapid rise in the next few years.
Besides the actual sheet material, another draw to the market, as the report explains, is the innovation with natural ingredients such as honey, aloe vera and aqua skin ampoule.
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Additionally, the report states that the Sephora Collection, Starskin and Estée Lauder are the top companies in the sheet mask market. The trio holds 36.5 percent of the market as of 2015, and any Korean brands that are launching in the U.S., such as Peach & Lily, are expected to continue to push this trend and it’s innovation forward in the coming years.
With all that being said, we really can’t wait to see what the sheet mask game brings for 2017.
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