Sephora’s New Weekly Wow Sales Program Is Giving Shoppers a 50% Discount

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Sephora has been our one-stop-shop for beauty for a long time now, and while its annual sales and VIB benefits have been amazing, the company decided to give shoppers an even better discount program—and unsurprisingly, people are freaking out.

Sephora just announced that it’s unveiling a sale series called the Weekly Wow, with its first sale already currently live. Here’s how it works: Every week until November 1, Sephora will be offering a small assortment of its products at 50 percent off (yes, a full 50 percent). The sale renews every Thursday and ends the following Wednesday, with the discounted items returning to their full price status and a new crop of products going on sale once the seven days are up.

You May Also Like: Everything You Need to Know About the Big Change to Sephora’s Loyalty Program

This week’s deal includes five ultra-popular palettes: Tarte Rainforest of the Sea Skin Twinkle Lighting Palette (originally $42, now $21), Anastasia Beverly Hills Contour Cream Kit (originally $40, now $20), Stila Matte ‘n Metal Eyeshadow Palette (originally $49, now $25), Anastasia Beverly Hills Contour Kit (originally $40, now $20) and Stila Eyes Are the Window Shadow Palettes (originally $49, now $25).

Fortunately, this sale works both in-store and online, however, beware of products selling out. With prices this good, there’s no telling how long these fan-favorite palettes will last on store shelves.

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