On June 24, Sephora announced the launch of its digital collaboration with Instagram, “bringing beauty inspiration and shopping together for one seamless client experience,” a press release reads.
Sephora’s new digital storefront, found directly within your Instagram app, allows clients to purchase a product without ever leaving their IG feed or stories. While every product you’d find online won’t be available for purchase on Instagram just yet, Sephora is offering the faster, convenient experience with more than 80 of its brands, including Drunk Elephant, Olaplex, Make Up For Ever, Sephora Collection, Shani Darden Skin Care, Summer Fridays and more.
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When a shopping bag icon is present either on an Instagram post, simply tap to begin adding to your virtual cart. Though the checkout process will look a little different—and happen a lot quicker—you can rest assured that it’s totally secure, and all of the Sephora perks we love will still be honored, including earning Beauty Insider points, access to Sephora’s client services and easy returns. (However, the press release notes that in order for these perks to be upheld, shoppers will need to use the same email associated with their Beauty Insider account and opt into marketing updates at checkout on Instagram.)
“Sephora is thrilled to work with Instagram on this unique social shopping experience,” said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora in a press release. “Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we’re always looking for new ways to enhance that beauty journey. We’re excited to deliver Instagram checkout, a new, seamless, direct, and secure way to shop across our brands’ accounts, while still getting the perks of being a Sephora client.”
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