When you think of Selena Gomez’ general glam vibe, “blonde and beachy” isn’t exactly what pops into the brain first, but, thanks to the magical hair wizard-duo of Nikki Lee & Riawna Capri, co-owners of West Hollywood’s Nine Zero One Salon, there’s a new picture in place.
“We’ve been doing Selena’s color for over a decade now,” the duo shared. “She typically keeps it pretty natural, but this time she went for a big change. This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer.”
Up first: The prep and protection step of In Common’s Crystal Cashmere Serum, applied pre-highlighting. “We then highlighted every hair on her head with Joico’s Blonde Life Lightening Powder and 30 Volume Developer. This processed for quite some time. After she lifted to a pale yellow we took the lightener off. We tapped down her root with LumiShine Demi-Permanent Liquid 5NA with 5 Volume, then an all over pre tone with LumiShine Demi-Permanent Liquid 8NW + 10NW equal parts with 5 Volume, and a second toner with LumiShine Demi-Permanent Liquid 10V with 5 Volume. We finished the process with a full Crystal Cashmere treatment by In Common to lock everything in and bring her hair back to life.”
Between the before-and-after: “The entire process took 200 foils, several bowls of bleach and eight hours of hair magic! Definitely worth it! Her hair looks and feels amazing!” they shared, and recommend the maintenance moves of “using Joico’s Color Balance Purple Shampoo ($19) every third time you wash. Also, add to your daily routine lots of In Common’s Magic Myst leave-in conditioner for extra vitamins and shine for the hair.”