Saying Goodbye To A Lash Luminary

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The cosmetics industry is mourning the loss of brilliant beauty trendsetter. Shu Uemura, known worldwide for the instantly-recognizable false eyelashes that brought his namesake company a surge of popularity in the last few years, has passed away at the age of 79.

Although he created his first product, Cleansing Beauty Oil, in 1960, Uemura saw his makeup and skincare surge with the help of L’Oreal in 2004. He built his brand on the acclaim he gained in Hollywood with his breakthrough work transforming Shirley MacLaine into Yoko Mori in 1962’s My Geisha.

Since then, Uemura opened both a makeup artistry school and a boutique in Tokyo, and the latter gained momentum and praise as it developed into the imaginative industry favorite it is today.

His brand’s new spring collection, with the eerily appropriate name Rebirth, recently launched at Shu Uemura counters and at shuuemura-usa.com.

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