A few years ago, the Environmental Working Group launched the Skin Deep Cosmetic Safety Database, an incredibly thorough resource that rates tens of thousands of beauty products on a toxicity scale of 0 to 10. Having collected ingredient information from over 50 organizations, they come up with each score based on components’ link to cancer, endocrine disruption, allergies, bioaccumulation, irritation, occupational hazards, biochemical changes, and multiple types of toxicity (including neurological and reproductive).
Needless to say, it’s rare to come across a product with the super-safe 0 rating, let alone an entire line. In fact, there’s only one beauty brand in the entire world that can claim zeros across the board, and that’s Ava Anderson Non-Toxic. Named for its founder and its primary principle, this collection’s six products were inspired by Anderson’s angst over deceptively unsafe skincare.
“I was frustrated when I discovered that despite ‘natural’ and ‘organic’ claims, many products sold as healthy alternatives still contained questionable ingredients,” Anderson laments, “especially when you realize how many chemicals can be hidden under the ‘fragrance’ ingredient listing.”
Against expectations, her toxin-free formulas are fully effective. The straightforwardly named Moisturizer, with its naturally citrusy scent, quickly sinks into skin to leave it soft and smooth. As shea butter and honeysuckle nourish, antioxidant vitamins A and E protect your complexion and keep it looking youthful.
Ironically, Anderson needs no help looking youthful-she’s only 15 years old! But despite being smack dab in the middle of her salad days, this pretty prodigy has proven herself as a nontoxic force to be reckoned with in the chemical-crammed beauty industry.
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