Advancements in skincare products don’t always come in the form of a new ingredient. Often, scientists will discover something about our bodies that leads to using familiar ingredients in a new, more effective way. Such is the case with Avon‘s eagerly anticipated Anew Reversalist Renewal Serum.
You’ve probably tried products with glycolic acid, pomegranate and vitamin E, so it’s not the components that make this new serum unique. Instead, it’s how these and other ingredients work together-in an application Avon calls Activinol Technology-that makes it a more potent approach.
The formula in this futuristic bottle boosts activin, a protein complex of which numerous functions are continually being discovered. In the case of Reversalist, activin’s wound healing powers are triggered, acting much like professional laser treatments that encourage a controlled wound-healing response. This leads to greater collagen production and, in turn, younger-looking skin.
After just one night, skin seems fresher. With continued use, lines and wrinkles are less obvious, and discoloration is dramatically diminished. We think results like this are absolutely worth the twice-a-day tingle Activinol Technology can cause.
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