Rembrandt Gets Nyc To Show Its Pearly Whites

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If you’ll be in New York City any time soon, you have a new reason to smile. On May 18, Rembrandt opened up a six-week boutique called The Brilliant Mouth Experience, located in SoHo.

Part museum and part smile salon, the ultra-hip temporary location reflects Rembrandt’s new efforts to make over the oral care industry. Specialists will be on hand to tell visitors how they can gently whiten their teeth while taking care of them. Those who feel they already have a beautiful smile can get theirs photographed; and that image will then be looped into a collage shown on the TVs at the Experience.

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