Big Little Lies might be wrapping up, but star Reese Witherspoon already has a new gig lined up—she’s the new storyteller-in-chief of Elizabeth Arden. Not only is she the perfect model of ageless beauty (who better to sell you on the anti-aging powers of Prevage?), but Witherspoon’s entrepreneurial spirit and success has been compared to the forward-thinking founder herself.
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“In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, president of Elizabeth Arden. “Reese exemplifies the ideals of our founder and continues to break boundaries every day.”
In her new role, Witherspoon will be more than just a pretty face. In addition to starring in the brand’s upcoming advertising campaigns, the actress will lend her voice and creativity to shaping the brand’s editorial narrative. Says Witherspoon, “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women. I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”