Whenever I hear about a new kind of lip gloss, I have a mixed reaction. Part of me is excited to try it out, but part of me wants to roll my eyes. I mean, how different can it be? There’s only so much room for change in the world of glossy lips, right?
So when Estée Lauder promised that “a new era in lip gloss” was upon us, I was skeptical. Yet, with the first smooth swipe of Pure Color Gloss, it was apparent that they were absolutely right. Not at all sticky, it’s packed with gorgeous color that leaves you with an incredibly glamorous finish. This is not your 11-year-old niece’s lip gloss!
Both Pure Color Gloss and Pure Color Crystal Gloss, which has a multi-dimensional pearl effect, feature a moisturizing polymer system for completely comfortable wear. And with 24 shades between the two types, you’ll be covered for day and night looks.
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