Proenza Schouler’s Unlimited Potential

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Think Target is the only company featuring Proenza Schouler this spring? Think again! Lancôme is introducing a limited-edition lipstick with the edgy fashion team.

Lancôme’s International Artistic Director Gucci Westman Neville brainstormed with PS’s acclaimed designing duo, Jack McCollough and Lazaro Hernandez, to come up with a lipstick for the playful, girly Spring 2007 Proenza Schouler collection. The result is a bubblegum-pink Le Rouge Absolu called Proenza Pink, and it’s leaping off the runway and onto your lips.

The expected demand is so high that they’re instituting a one-per-customer rule; and once they’re gone, they’re gone.

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